Saturday, August 05, 2006

In Front Page News That Nobody Cares About

The brain trust at ESPN.com earlier today decided that this, an announcement that ESPN has signed an eight year agreement to air major League Soccer games, was worthy of front page billing.

Don't take this the wrong way, I love soccer, which shall henceforth be known as football, no, futbol in my posts, but now henceforth go back to be known as soccer after further consideration to avoid confusion. And maybe, as a courtesy, any news involving MLS should randomly be place on the front page of ESPN.com every few months just to remind people that it exists, or that it STILL does exist for those few already aware of its existence.

But that's not what's going on here. Just the latest attempt by the network who can find money to air the 2006 Brat Eating World Championship, The World Series Of Darts and The U.S. Paintball Championships also found money to air the worst soccer on earth for eight years. The NHL should be so fortunate.

Maybe we should ignore the latest shameless self promotion of ESPN and simply congratulate ESPN for making a move back towards actual sports, (or really just standing pat and not taking another step towards the latest "sports" entertainment craze) such has the bar has been moved so far in a hellish direction at Bristol. ESPN is second only to MTV in the "shadow of its former self" department, so much so that they are both tired and overused targets.

But whatever. This type of self promotion is always annoying especially annoying to me, and the circumstances surrounding it only amplify it. It's why sports journalism is journalism is name only, even more of a joke than its brother news journalism. If you are running a news website, and you've chosen as one of your top storied of the day a press release of your own making about a league that has gone unnoticed in its ten year existence, the fault of your own inevitable irrelevence lies at your own feet.

1 Comments:

Blogger Matty said...

The Deuce also dedicates time to the WNBA. They even have a WNBA studio show.

MLS > WNBA. At least the MLS can put 20K asses in the seats.

August 05, 2006 9:41 PM  

Post a Comment

<< Home